In planning any calendar printing challenge, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the end user’s fingers before January 1, 2014, they may have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s fingers close to the start of school if it’ll be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for the complete challenge.
How are you getting your calendars into the tip user’s palms? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you might be mailing them out to your clients or members; in that case you just have to be sure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it should probably be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot further time they are going to want and factor it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you need for gross sales is dependent upon your sales technique. Are you selling at a neighborhood festival or other event? If so, then that offers you a deadline, but remember the fact that you will be better off in case you can promote at a number of events, in case attendance or sales at one occasion will not be what you expect. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you need to allow not less than two weeks, and ideally as much as four weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
In case you print a calendar that you simply plan to sell, you need to you should definitely develop and implement a solid advertising plan. Advertising does not have so as to add to the general length of the calendar venture – you possibly can and may begin advertising and marketing through the planning and production levels of the mission. Nonetheless, if you wait to start marketing till you might have the calendars in hand, then you will need to allow at least a couple of further weeks, possibly extra, in your advertising and marketing message to achieve the meant viewers and inspire them to buy.
The production phase of a calendar printing project begins once you hand off all the photos, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (typically sooner in case you have a particular deadline). If you happen to anticipate last-minute modifications or additions, or if you can be proofing by committee, then you must probably permit a little extra time – perhaps a month in whole – for manufacturing.