In planning any calendar printing challenge, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the long run person’s arms earlier than January 1, 2014, they could already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s fingers near the start of college if it is going to be helpful to them). Working backwards from this absolute deadline can give you a good timeline for all the challenge.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you just need to be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it’ll probably be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how a lot additional time they may want and factor it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for sales is determined by your gross sales strategy. Are you promoting at a local pageant or different occasion? If that’s the case, then that provides you a deadline, but understand that you will be higher off should you can promote at a number of occasions, in case attendance or sales at one event are not what you count on. Or perhaps you are having volunteers promote calendars to friends and family or door-to-door. If so, you need to allow at the least two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
In case you print a calendar that you simply plan to promote, it’s best to be sure you develop and implement a solid advertising plan. Marketing does not have so as to add to the overall length of the calendar mission – you’ll be able to and may begin advertising throughout the planning and manufacturing stages of the venture. However, should you wait to start out marketing till you have got the calendars in hand, then you will need to permit not less than just a few extra weeks, possibly extra, on your marketing message to achieve the meant audience and encourage them to buy.
The production section of a calendar printing venture begins once you hand off all the photos, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner when you have a selected deadline). If you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you need to probably enable a little further time – perhaps a month in whole – for manufacturing.