In planning any calendar printing venture, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not ultimately user’s palms before January 1, 2014, they could already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s palms near the beginning of college if it will be useful to them). Working backwards from this absolute deadline can provide you a great timeline for the complete mission.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just have to ensure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it would most likely be cheaper and simpler for you. Just be sure to find out from the printer or mailhouse how much extra time they are going to want and issue it in.
If, then again, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for sales will depend on your sales strategy. Are you promoting at a local pageant or different event? If that’s the case, then that gives you a deadline, however remember the fact that you may be higher off in case you can sell at multiple events, in case attendance or sales at one occasion should not what you count on. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you must enable no less than two weeks, and ideally up to 4 weeks, since volunteers all have their own different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you just plan to sell, it’s best to be sure you develop and implement a strong advertising plan. Advertising and marketing does not have so as to add to the overall duration of the calendar challenge – you possibly can and should begin marketing through the planning and manufacturing stages of the venture. Nevertheless, in the event you wait to start out advertising till you may have the calendars in hand, then you’ll need to allow at least just a few extra weeks, perhaps extra, to your advertising message to achieve the supposed viewers and motivate them to purchase.
The production section of a calendar printing mission begins once you hand off all of the photos, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve and then places it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner when you have a particular deadline). When you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you need to most likely enable just a little further time – possibly a month in complete – for manufacturing.