In planning any calendar printing mission, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the end consumer’s arms before January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s palms close to the start of school if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for your complete project.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? If that’s the case, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you simply have to make sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it is going to probably be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how much extra time they may want and factor it in.
If, on the other hand, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you want for sales will depend on your sales strategy. Are you selling at a neighborhood festival or different occasion? In that case, then that offers you a deadline, but take into account that you’ll be better off in case you can promote at multiple occasions, in case attendance or gross sales at one occasion are not what you anticipate. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you should enable not less than two weeks, and preferably up to four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to promote, you should you’ll want to develop and implement a strong marketing plan. Advertising doesn’t have so as to add to the general period of the calendar challenge – you possibly can and may start marketing during the planning and manufacturing stages of the venture. Nonetheless, in the event you wait to begin advertising until you’ve the calendars in hand, then you will want to permit a minimum of a couple of additional weeks, perhaps more, in your marketing message to succeed in the intended audience and inspire them to buy.
The manufacturing part of a calendar printing mission begins whenever you hand off all the pictures, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner when you have a particular deadline). For those who anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you must in all probability enable a bit of further time – perhaps a month in total – for production.