In planning any calendar printing challenge, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the long run person’s hands earlier than January 1, 2014, they might already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s hands near the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for the whole challenge.
How are you getting your calendars into the end user’s arms? Are you giving them away? In that case, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply have to be sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it would probably be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how much extra time they’ll want and issue it in.
If, however, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you need for sales relies on your gross sales strategy. Are you selling at a local festival or different occasion? In that case, then that offers you a deadline, however understand that you’ll be higher off in the event you can sell at a number of occasions, in case attendance or sales at one event will not be what you count on. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. In that case, you should enable at least two weeks, and preferably up to four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
Should you print a calendar that you simply plan to promote, it is best to be sure to develop and implement a stable advertising and marketing plan. Marketing doesn’t have so as to add to the overall duration of the calendar mission – you’ll be able to and should begin advertising during the planning and manufacturing levels of the mission. Nevertheless, in case you wait to start out advertising till you’ve gotten the calendars in hand, then you will need to allow at the very least a few further weeks, maybe more, in your marketing message to succeed in the intended viewers and encourage them to buy.
The production phase of a calendar printing venture begins while you hand off all of the pictures, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner if in case you have a particular deadline). If you happen to anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you should most likely permit somewhat additional time – possibly a month in whole – for production.