In planning any calendar printing project, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the long run user’s hands earlier than January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s palms close to the start of college if it is going to be helpful to them). Working backwards from this absolute deadline may give you timeline for the complete project.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If so, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just need to ensure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it’s going to probably be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how a lot extra time they may want and factor it in.
If, alternatively, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you want for sales is dependent upon your sales technique. Are you promoting at a neighborhood festival or other occasion? In that case, then that gives you a deadline, however remember the fact that you will be higher off if you can sell at a number of occasions, in case attendance or sales at one occasion will not be what you count on. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you should enable a minimum of two weeks, and ideally as much as four weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you just plan to sell, you must you should definitely develop and implement a strong marketing plan. Advertising does not have so as to add to the general length of the calendar project – you may and may begin advertising throughout the planning and production stages of the project. However, for those who wait to start out marketing till you will have the calendars in hand, then you will have to permit at the least a couple of further weeks, maybe extra, to your marketing message to succeed in the intended viewers and motivate them to buy.
The production phase of a calendar printing mission starts whenever you hand off the entire photographs, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner if in case you have a particular deadline). For those who anticipate last-minute changes or additions, or if you will be proofing by committee, then you should probably allow a bit additional time – possibly a month in complete – for production.