In planning any calendar printing mission, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not ultimately user’s palms earlier than January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s fingers near the beginning of college if it is going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire mission.
How are you getting your calendars into the end user’s palms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you just must be sure you allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it will most likely be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much further time they are going to need and issue it in.
If, then again, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for gross sales depends upon your gross sales technique. Are you selling at a neighborhood festival or different occasion? If that’s the case, then that gives you a deadline, however remember the fact that you’ll be better off for those who can promote at multiple occasions, in case attendance or sales at one occasion will not be what you anticipate. Or possibly you might be having volunteers sell calendars to family and friends or door-to-door. If so, you need to allow a minimum of two weeks, and preferably as much as four weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
In case you print a calendar that you plan to promote, it’s best to you should definitely develop and implement a stable advertising and marketing plan. Marketing doesn’t have to add to the overall duration of the calendar mission – you’ll be able to and will start advertising during the planning and production levels of the undertaking. Nevertheless, in the event you wait to begin advertising until you could have the calendars in hand, then you will want to allow a minimum of just a few further weeks, perhaps more, to your marketing message to achieve the supposed audience and encourage them to purchase.
The manufacturing phase of a calendar printing venture begins whenever you hand off all the images, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner in case you have a specific deadline). When you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you must in all probability allow a bit extra time – possibly a month in complete – for production.