In planning any calendar printing project, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the long run user’s fingers earlier than January 1, 2014, they could have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s fingers near the start of college if it’ll be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for all the venture.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply must be sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to probably be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how much additional time they are going to want and issue it in.
If, on the other hand, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you want for gross sales relies on your sales strategy. Are you selling at an area festival or other event? If so, then that gives you a deadline, but needless to say you’ll be better off should you can sell at multiple occasions, in case attendance or gross sales at one event usually are not what you expect. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. In that case, it’s best to allow at the least two weeks, and ideally as much as 4 weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you just plan to sell, it’s best to you should definitely develop and implement a solid advertising and marketing plan. Advertising and marketing does not have so as to add to the overall length of the calendar venture – you may and will start advertising in the course of the planning and production levels of the venture. Nevertheless, when you wait to start out marketing until you could have the calendars in hand, then you will have to allow at the least a couple of extra weeks, possibly extra, in your marketing message to succeed in the meant audience and encourage them to purchase.
The manufacturing section of a calendar printing challenge begins once you hand off all of the photographs, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner if you have a particular deadline). If you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you should in all probability enable slightly further time – perhaps a month in total – for manufacturing.