In planning any calendar printing undertaking, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be ultimately consumer’s palms earlier than January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s fingers close to the beginning of college if it’s going to be useful to them). Working backwards from this absolute deadline may give you a superb timeline for the entire venture.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just need to ensure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it can probably be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how a lot further time they are going to want and issue it in.
If, then again, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for sales is determined by your gross sales technique. Are you selling at a neighborhood pageant or different event? If that’s the case, then that offers you a deadline, however take into account that you may be higher off for those who can sell at a number of events, in case attendance or sales at one occasion are not what you count on. Or maybe you might be having volunteers promote calendars to friends and family or door-to-door. If so, you must enable at the very least two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you plan to promote, it’s best to be sure you develop and implement a strong advertising and marketing plan. Marketing doesn’t have to add to the general length of the calendar project – you can and may begin advertising and marketing during the planning and manufacturing stages of the undertaking. Nevertheless, in the event you wait to begin marketing until you might have the calendars in hand, then you will have to allow no less than a number of further weeks, perhaps more, on your marketing message to succeed in the supposed audience and motivate them to purchase.
The manufacturing section of a calendar printing challenge begins when you hand off the entire photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner you probably have a specific deadline). If you happen to anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it’s best to in all probability enable a bit of extra time – maybe a month in total – for production.