In planning any calendar printing challenge, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not ultimately person’s arms before January 1, 2014, they might have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s hands near the start of school if it’ll be useful to them). Working backwards from this absolute deadline can give you a great timeline for the complete venture.
How are you getting your calendars into the tip person’s palms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you just need to be sure to permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it would in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, then again, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you want for gross sales relies on your sales strategy. Are you promoting at a local festival or different event? In that case, then that provides you a deadline, but needless to say you’ll be better off should you can sell at a number of occasions, in case attendance or gross sales at one event aren’t what you expect. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If so, you must allow not less than two weeks, and ideally as much as four weeks, since volunteers all have their own different schedules, and a few will need reminders and encouragement.
If you print a calendar that you plan to sell, it is best to make sure to develop and implement a solid advertising and marketing plan. Marketing does not have to add to the overall duration of the calendar undertaking – you can and should start marketing through the planning and manufacturing stages of the venture. Nonetheless, if you happen to wait to begin advertising and marketing until you have got the calendars in hand, then you will want to allow at the least just a few extra weeks, possibly extra, to your marketing message to achieve the meant audience and encourage them to purchase.
The manufacturing phase of a calendar printing mission begins once you hand off the entire pictures, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner if you have a particular deadline). If you happen to anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you should in all probability allow a bit of extra time – possibly a month in complete – for manufacturing.