In planning any calendar printing venture, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be in the end consumer’s fingers earlier than January 1, 2014, they may already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s fingers close to the beginning of school if it will be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for the whole challenge.
How are you getting your calendars into the end user’s arms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you just must make sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it will most likely be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how much additional time they are going to need and issue it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you need for gross sales depends upon your sales technique. Are you selling at a neighborhood competition or different occasion? If so, then that provides you a deadline, but take into account that you’ll be better off should you can promote at a number of occasions, in case attendance or sales at one event aren’t what you anticipate. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. If that’s the case, it is best to permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
Should you print a calendar that you simply plan to sell, you must remember to develop and implement a solid advertising plan. Advertising does not have so as to add to the general duration of the calendar mission – you can and will start advertising throughout the planning and production levels of the venture. Nonetheless, when you wait to begin advertising and marketing till you will have the calendars in hand, then you will have to permit a minimum of a number of additional weeks, maybe extra, for your advertising and marketing message to reach the intended viewers and encourage them to purchase.
The production part of a calendar printing project starts when you hand off all of the images, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner when you have a specific deadline). For those who anticipate last-minute modifications or additions, or if you will be proofing by committee, then it is best to in all probability enable a bit further time – possibly a month in total – for manufacturing.