In planning any calendar printing mission, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end person’s palms earlier than January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s hands near the start of college if it will be helpful to them). Working backwards from this absolute deadline may give you timeline for the complete venture.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? In that case, then it ought to be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you just have to be sure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it will in all probability be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how much extra time they may need and issue it in.
If, then again, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for gross sales is determined by your sales strategy. Are you promoting at a neighborhood competition or different occasion? If so, then that provides you a deadline, but take into account that you will be better off should you can promote at a number of events, in case attendance or gross sales at one occasion usually are not what you count on. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. If so, you should enable no less than two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
If you print a calendar that you simply plan to promote, it is best to make sure you develop and implement a solid advertising plan. Marketing doesn’t have to add to the overall duration of the calendar challenge – you can and may begin marketing throughout the planning and production phases of the venture. However, in case you wait to begin advertising until you’ve got the calendars in hand, then you will want to allow at the least a couple of additional weeks, maybe more, on your marketing message to achieve the meant audience and motivate them to purchase.
The production part of a calendar printing venture begins whenever you hand off all of the photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (generally sooner you probably have a particular deadline). In case you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it’s best to probably allow a little extra time – maybe a month in total – for manufacturing.