In planning any calendar printing venture, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run person’s arms before January 1, 2014, they may have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s fingers near the start of school if it’ll be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for your entire mission.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you just have to ensure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it would probably be cheaper and simpler for you. Just be sure to find out from the printer or mailhouse how much additional time they will want and issue it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you need for gross sales relies on your sales strategy. Are you promoting at a neighborhood pageant or other occasion? If so, then that provides you a deadline, however remember that you will be better off for those who can sell at a number of events, in case attendance or sales at one occasion aren’t what you count on. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you should permit not less than two weeks, and preferably up to four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you plan to promote, you should you’ll want to develop and implement a stable advertising plan. Advertising does not have to add to the general length of the calendar mission – you’ll be able to and may start marketing during the planning and manufacturing stages of the project. However, if you happen to wait to start advertising until you could have the calendars in hand, then you will want to permit a minimum of a couple of further weeks, perhaps more, to your marketing message to achieve the meant audience and inspire them to purchase.
The manufacturing phase of a calendar printing challenge starts once you hand off the entire pictures, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner you probably have a specific deadline). For those who anticipate last-minute modifications or additions, or if you will be proofing by committee, then it’s best to probably permit somewhat additional time – maybe a month in complete – for manufacturing.