In planning any calendar printing project, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the long run user’s arms earlier than January 1, 2014, they could have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s arms near the beginning of school if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a great timeline for the complete undertaking.
How are you getting your calendars into the end user’s fingers? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you simply must ensure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it will probably be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how a lot extra time they may need and factor it in.
If, then again, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How much time you want for gross sales is determined by your gross sales technique. Are you promoting at an area competition or different event? If so, then that provides you a deadline, but keep in mind that you will be better off should you can promote at multiple occasions, in case attendance or sales at one event will not be what you count on. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. If so, you must permit at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
When you print a calendar that you simply plan to promote, you must remember to develop and implement a strong advertising plan. Advertising and marketing doesn’t have so as to add to the general duration of the calendar mission – you’ll be able to and may begin advertising and marketing during the planning and manufacturing levels of the undertaking. However, should you wait to begin advertising until you will have the calendars in hand, then you will want to allow at least just a few further weeks, maybe more, on your marketing message to reach the intended viewers and encourage them to purchase.
The production phase of a calendar printing mission begins if you hand off the entire pictures, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (typically sooner when you’ve got a specific deadline). If you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you need to in all probability permit a bit additional time – maybe a month in complete – for production.