In planning any calendar printing venture, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not ultimately user’s hands earlier than January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s arms close to the start of college if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you timeline for all the project.
How are you getting your calendars into the top person’s hands? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you simply have to ensure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it should in all probability be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how a lot extra time they may need and issue it in.
If, on the other hand, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you need for sales depends upon your sales strategy. Are you promoting at an area competition or different occasion? In that case, then that provides you a deadline, however understand that you will be higher off for those who can promote at a number of occasions, in case attendance or sales at one event aren’t what you anticipate. Or perhaps you might be having volunteers sell calendars to friends and family or door-to-door. If so, you must enable no less than two weeks, and preferably as much as four weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
In case you print a calendar that you simply plan to promote, you need to you should definitely develop and implement a stable marketing plan. Advertising and marketing does not have so as to add to the general duration of the calendar mission – you possibly can and may start marketing in the course of the planning and production levels of the venture. Nonetheless, should you wait to start advertising till you will have the calendars in hand, then you’ll need to permit a minimum of just a few extra weeks, possibly extra, on your advertising and marketing message to reach the meant viewers and encourage them to purchase.
The manufacturing phase of a calendar printing challenge starts when you hand off the entire photos, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve and then places it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner you probably have a particular deadline). Should you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should in all probability enable just a little further time – perhaps a month in total – for production.