In planning any calendar printing undertaking, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t ultimately user’s arms before January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s palms close to the start of school if it’s going to be helpful to them). Working backwards from this absolute deadline can give you a good timeline for the whole undertaking.
How are you getting your calendars into the top consumer’s palms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply need to ensure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it would in all probability be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how a lot further time they may need and factor it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you need for gross sales depends upon your gross sales strategy. Are you selling at a local pageant or different event? If so, then that gives you a deadline, however take into account that you’ll be higher off for those who can promote at multiple occasions, in case attendance or gross sales at one event should not what you anticipate. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. In that case, you must permit at the least two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you just plan to sell, you need to you should definitely develop and implement a stable advertising plan. Advertising does not have so as to add to the general period of the calendar mission – you may and will start marketing through the planning and production stages of the undertaking. Nevertheless, if you wait to start out advertising and marketing till you’ve gotten the calendars in hand, then you will want to permit not less than a few extra weeks, maybe extra, to your advertising and marketing message to achieve the supposed audience and encourage them to purchase.
The production phase of a calendar printing undertaking starts when you hand off all of the images, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner you probably have a selected deadline). In case you anticipate last-minute changes or additions, or if you will be proofing by committee, then you need to in all probability allow a little further time – maybe a month in complete – for production.