In planning any calendar printing venture, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately consumer’s palms earlier than January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s fingers near the beginning of faculty if it will be useful to them). Working backwards from this absolute deadline may give you a superb timeline for your complete undertaking.
How are you getting your calendars into the end user’s hands? Are you giving them away? In that case, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you just need to ensure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it is going to probably be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how a lot extra time they are going to need and factor it in.
If, then again, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for gross sales depends on your sales strategy. Are you selling at a neighborhood competition or different event? If so, then that offers you a deadline, however needless to say you may be higher off in the event you can sell at a number of occasions, in case attendance or sales at one occasion usually are not what you anticipate. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. In that case, you should allow a minimum of two weeks, and ideally up to 4 weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you plan to promote, you need to be sure to develop and implement a solid marketing plan. Advertising and marketing does not have to add to the overall duration of the calendar venture – you’ll be able to and should start advertising and marketing during the planning and production levels of the challenge. Nonetheless, for those who wait to start out advertising and marketing till you will have the calendars in hand, then you will have to allow no less than a few additional weeks, perhaps more, for your marketing message to succeed in the meant viewers and inspire them to purchase.
The manufacturing section of a calendar printing challenge starts if you hand off the entire photographs, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner if in case you have a particular deadline). In the event you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to in all probability enable somewhat additional time – maybe a month in complete – for production.