In planning any calendar printing mission, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be ultimately consumer’s palms before January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s palms near the start of college if it’s going to be useful to them). Working backwards from this absolute deadline can give you a good timeline for your complete challenge.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? If so, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply must be sure to permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it can in all probability be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot additional time they are going to need and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for gross sales is dependent upon your sales technique. Are you selling at an area pageant or different occasion? If so, then that gives you a deadline, but understand that you’ll be higher off in case you can promote at a number of events, in case attendance or gross sales at one event are not what you expect. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If so, you must permit not less than two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and a few will need reminders and encouragement.
If you print a calendar that you plan to sell, you need to be sure you develop and implement a strong marketing plan. Advertising doesn’t have so as to add to the overall length of the calendar challenge – you can and will begin advertising through the planning and production levels of the mission. However, for those who wait to start marketing till you’ve got the calendars in hand, then you have to to allow at the very least a couple of additional weeks, perhaps more, to your advertising message to reach the intended audience and motivate them to purchase.
The manufacturing section of a calendar printing undertaking starts if you hand off the entire photos, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner if you have a specific deadline). If you anticipate last-minute changes or additions, or if you may be proofing by committee, then it is best to most likely permit a bit extra time – perhaps a month in total – for manufacturing.