In planning any calendar printing mission, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not ultimately user’s hands earlier than January 1, 2014, they may have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s arms close to the beginning of faculty if it will be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for your complete project.
How are you getting your calendars into the top consumer’s palms? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you just must be sure to allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it will probably be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much further time they’ll need and issue it in.
If, however, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you need for sales relies on your gross sales technique. Are you promoting at a neighborhood pageant or other occasion? If so, then that gives you a deadline, however take into account that you will be better off if you can sell at a number of occasions, in case attendance or sales at one event usually are not what you expect. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If so, it’s best to permit at the least two weeks, and ideally as much as 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
If you print a calendar that you simply plan to promote, it’s best to make sure to develop and implement a solid marketing plan. Marketing doesn’t have to add to the general period of the calendar challenge – you’ll be able to and should start advertising through the planning and manufacturing phases of the venture. However, if you happen to wait to start out advertising and marketing until you could have the calendars in hand, then you will need to allow at the very least a few further weeks, maybe extra, for your marketing message to reach the supposed audience and motivate them to purchase.
The production phase of a calendar printing project starts while you hand off all the images, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner when you’ve got a specific deadline). When you anticipate last-minute modifications or additions, or if you may be proofing by committee, then you must in all probability permit slightly additional time – possibly a month in complete – for manufacturing.