In planning any calendar printing project, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the end consumer’s fingers before January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s fingers near the start of faculty if it’ll be helpful to them). Working backwards from this absolute deadline may give you a good timeline for all the venture.
How are you getting your calendars into the end person’s fingers? Are you giving them away? If so, then it ought to be relatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you simply have to be sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it’s going to most likely be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how a lot extra time they are going to want and issue it in.
If, then again, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you want for sales is dependent upon your gross sales strategy. Are you promoting at an area festival or different occasion? In that case, then that offers you a deadline, but remember that you’ll be higher off when you can promote at multiple events, in case attendance or gross sales at one occasion aren’t what you count on. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. In that case, it’s best to enable a minimum of two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you must you’ll want to develop and implement a solid advertising and marketing plan. Marketing doesn’t have to add to the general length of the calendar challenge – you can and will begin advertising and marketing during the planning and production phases of the undertaking. Nonetheless, in case you wait to start out marketing till you might have the calendars in hand, then you will need to allow at the least a couple of extra weeks, possibly more, to your advertising message to succeed in the meant viewers and inspire them to purchase.
The manufacturing phase of a calendar printing venture starts if you hand off the entire photographs, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner in case you have a selected deadline). If you anticipate last-minute changes or additions, or if you will be proofing by committee, then you need to in all probability enable a bit extra time – possibly a month in whole – for production.