In planning any calendar printing project, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not ultimately consumer’s palms earlier than January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s arms close to the start of school if it will be useful to them). Working backwards from this absolute deadline can give you a superb timeline for your complete mission.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? If so, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you might be mailing them out to your customers or members; in that case you simply must be sure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it would probably be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how a lot further time they may want and factor it in.
If, alternatively, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you need for sales depends upon your gross sales technique. Are you promoting at a neighborhood festival or different occasion? If so, then that offers you a deadline, but remember the fact that you will be better off for those who can promote at a number of events, in case attendance or sales at one event are not what you anticipate. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. In that case, you must permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
When you print a calendar that you plan to promote, you need to you should definitely develop and implement a stable marketing plan. Advertising and marketing does not have to add to the general length of the calendar project – you possibly can and should start advertising and marketing throughout the planning and production levels of the challenge. Nonetheless, in the event you wait to start advertising and marketing until you might have the calendars in hand, then you have to to permit a minimum of a number of additional weeks, perhaps more, on your advertising message to reach the meant audience and motivate them to purchase.
The manufacturing section of a calendar printing project begins whenever you hand off the entire photos, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner when you’ve got a particular deadline). Should you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you need to probably permit a little bit extra time – possibly a month in complete – for production.