In planning any calendar printing undertaking, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t in the end consumer’s hands before January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s palms near the start of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the complete project.
How are you getting your calendars into the tip user’s arms? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just need to make sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it’ll most likely be cheaper and simpler for you. Simply make sure you find out from the printer or mailhouse how a lot additional time they will want and issue it in.
If, alternatively, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you need for sales is dependent upon your sales technique. Are you promoting at a neighborhood festival or other occasion? If that’s the case, then that offers you a deadline, but remember the fact that you may be higher off if you can promote at a number of occasions, in case attendance or gross sales at one occasion usually are not what you expect. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. If so, you must enable not less than two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you simply plan to promote, it is best to you should definitely develop and implement a solid advertising plan. Advertising and marketing doesn’t have so as to add to the general period of the calendar project – you may and will begin advertising through the planning and production stages of the mission. However, when you wait to start out advertising until you’ve gotten the calendars in hand, then you’ll need to permit at the least a couple of further weeks, possibly extra, in your marketing message to reach the meant audience and motivate them to buy.
The production part of a calendar printing project starts once you hand off all the photographs, text, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner you probably have a selected deadline). For those who anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you should in all probability permit just a little further time – perhaps a month in whole – for manufacturing.