In planning any calendar printing venture, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the end person’s palms earlier than January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s arms near the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a superb timeline for the entire mission.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you might be mailing them out to your clients or members; in that case you simply need to be sure to allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it’ll in all probability be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how a lot extra time they will need and issue it in.
If, alternatively, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for gross sales is determined by your sales technique. Are you promoting at an area competition or other event? In that case, then that gives you a deadline, but keep in mind that you may be higher off in case you can promote at a number of events, in case attendance or sales at one event aren’t what you expect. Or possibly you might be having volunteers sell calendars to family and friends or door-to-door. In that case, you need to allow a minimum of two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
In case you print a calendar that you just plan to promote, you should make sure to develop and implement a stable marketing plan. Marketing doesn’t have to add to the general duration of the calendar venture – you may and will begin advertising and marketing in the course of the planning and manufacturing phases of the project. However, in case you wait to begin marketing till you could have the calendars in hand, then you’ll need to allow a minimum of a number of further weeks, maybe extra, to your marketing message to succeed in the intended viewers and inspire them to purchase.
The manufacturing part of a calendar printing challenge begins whenever you hand off the entire pictures, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner in case you have a selected deadline). If you happen to anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you should in all probability allow a little bit further time – possibly a month in total – for manufacturing.