In planning any calendar printing mission, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the end person’s palms earlier than January 1, 2014, they may have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s hands near the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for the complete venture.
How are you getting your calendars into the tip user’s hands? Are you giving them away? In that case, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you just need to make sure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much further time they’ll need and issue it in.
If, on the other hand, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you need for gross sales depends upon your sales technique. Are you promoting at a neighborhood pageant or different occasion? If so, then that offers you a deadline, but remember that you will be better off in case you can sell at a number of occasions, in case attendance or gross sales at one event usually are not what you expect. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. In that case, it is best to permit a minimum of two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you just plan to sell, you need to be sure you develop and implement a solid advertising and marketing plan. Marketing doesn’t have to add to the overall duration of the calendar undertaking – you’ll be able to and may begin advertising through the planning and production stages of the challenge. Nonetheless, when you wait to begin advertising till you might have the calendars in hand, then you will want to allow at the least a few additional weeks, possibly more, for your marketing message to succeed in the meant viewers and inspire them to buy.
The manufacturing section of a calendar printing challenge begins when you hand off the entire photos, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner in case you have a selected deadline). For those who anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to most likely permit a bit extra time – possibly a month in complete – for manufacturing.