In planning any calendar printing project, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be in the end consumer’s hands earlier than January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s palms close to the start of school if it’s going to be useful to them). Working backwards from this absolute deadline can give you a great timeline for the entire project.
How are you getting your calendars into the end person’s hands? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you simply have to ensure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it will most likely be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how much additional time they are going to need and issue it in.
If, on the other hand, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you want for sales depends upon your gross sales strategy. Are you promoting at an area pageant or other occasion? In that case, then that provides you a deadline, but take into account that you will be higher off if you can promote at a number of occasions, in case attendance or sales at one event will not be what you count on. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it is best to enable a minimum of two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you plan to sell, it is best to make sure you develop and implement a strong advertising and marketing plan. Advertising does not have so as to add to the overall duration of the calendar venture – you’ll be able to and should begin advertising and marketing through the planning and manufacturing levels of the project. However, for those who wait to start out advertising until you have the calendars in hand, then you’ll need to permit at the very least a few additional weeks, maybe extra, to your advertising and marketing message to achieve the intended audience and inspire them to purchase.
The production phase of a calendar printing undertaking begins if you hand off all of the photographs, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner you probably have a specific deadline). In the event you anticipate last-minute modifications or additions, or if you may be proofing by committee, then you must in all probability allow just a little extra time – perhaps a month in total – for manufacturing.