In planning any calendar printing undertaking, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the end consumer’s palms earlier than January 1, 2014, they might already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s fingers near the start of school if it is going to be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the whole mission.
How are you getting your calendars into the top user’s palms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you just need to be sure to permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it will probably be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how a lot additional time they will want and factor it in.
If, on the other hand, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for gross sales depends on your gross sales strategy. Are you promoting at a neighborhood competition or different event? If so, then that offers you a deadline, but take into account that you may be better off in the event you can promote at a number of events, in case attendance or gross sales at one occasion aren’t what you expect. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you should allow no less than two weeks, and preferably up to 4 weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
When you print a calendar that you just plan to promote, you should make sure to develop and implement a strong advertising and marketing plan. Advertising does not have so as to add to the overall duration of the calendar venture – you possibly can and will begin marketing during the planning and production phases of the project. However, in the event you wait to start out advertising till you might have the calendars in hand, then you will need to permit not less than a couple of additional weeks, maybe extra, on your marketing message to achieve the intended audience and motivate them to buy.
The manufacturing section of a calendar printing challenge starts once you hand off the entire pictures, text, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner when you’ve got a specific deadline). If you anticipate last-minute changes or additions, or if you may be proofing by committee, then it is best to probably enable somewhat extra time – possibly a month in complete – for production.