In planning any calendar printing venture, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be ultimately user’s palms before January 1, 2014, they might have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s arms near the start of college if it’ll be useful to them). Working backwards from this absolute deadline can give you timeline for the whole project.
How are you getting your calendars into the tip consumer’s arms? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you simply need to make sure you allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it can in all probability be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how much extra time they’ll need and factor it in.
If, on the other hand, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you want for gross sales is determined by your gross sales strategy. Are you promoting at a local competition or other event? In that case, then that provides you a deadline, but take into account that you may be higher off if you can promote at a number of occasions, in case attendance or gross sales at one occasion will not be what you expect. Or possibly you’re having volunteers sell calendars to family and friends or door-to-door. In that case, it’s best to permit at least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
For those who print a calendar that you just plan to sell, it is best to be sure you develop and implement a solid advertising plan. Advertising and marketing doesn’t have to add to the general duration of the calendar challenge – you may and may begin marketing in the course of the planning and manufacturing stages of the project. Nevertheless, if you happen to wait to begin marketing till you may have the calendars in hand, then you have to to allow at the very least a number of additional weeks, maybe more, to your advertising and marketing message to reach the supposed viewers and inspire them to buy.
The manufacturing phase of a calendar printing venture starts whenever you hand off the entire images, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner when you’ve got a selected deadline). If you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you must in all probability enable a bit further time – perhaps a month in complete – for production.