In planning any calendar printing undertaking, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t ultimately consumer’s fingers before January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s arms close to the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for the entire undertaking.
How are you getting your calendars into the tip user’s hands? Are you giving them away? In that case, then it must be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you simply have to be sure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it will probably be cheaper and simpler for you. Simply make sure you find out from the printer or mailhouse how a lot extra time they will need and issue it in.
If, then again, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you need for sales is dependent upon your gross sales technique. Are you promoting at an area festival or different event? In that case, then that offers you a deadline, however take into account that you’ll be higher off in case you can promote at multiple events, in case attendance or sales at one event are usually not what you anticipate. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must enable a minimum of two weeks, and preferably as much as 4 weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you simply plan to sell, it’s best to remember to develop and implement a strong advertising plan. Advertising doesn’t have so as to add to the overall period of the calendar venture – you can and should begin advertising in the course of the planning and manufacturing phases of the mission. Nonetheless, when you wait to start marketing until you may have the calendars in hand, then you will have to permit at the least a number of extra weeks, maybe extra, to your marketing message to succeed in the intended audience and inspire them to buy.
The production part of a calendar printing undertaking begins while you hand off all of the pictures, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner when you’ve got a specific deadline). If you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it’s best to most likely allow a little bit additional time – maybe a month in total – for manufacturing.