In planning any calendar printing challenge, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the end user’s palms before January 1, 2014, they may have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s arms close to the start of faculty if it is going to be useful to them). Working backwards from this absolute deadline can provide you a good timeline for the whole project.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If so, then it ought to be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you simply need to make sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it will in all probability be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how much extra time they are going to want and issue it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you want for sales is dependent upon your sales strategy. Are you promoting at a neighborhood pageant or other event? In that case, then that gives you a deadline, however understand that you may be higher off for those who can promote at multiple occasions, in case attendance or gross sales at one occasion are usually not what you count on. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. In that case, you need to enable at least two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you just plan to promote, you need to make sure you develop and implement a stable marketing plan. Marketing does not have so as to add to the general length of the calendar mission – you may and may start advertising through the planning and manufacturing levels of the venture. However, if you happen to wait to start out advertising till you might have the calendars in hand, then you have to to permit at the least a number of additional weeks, maybe more, on your advertising and marketing message to achieve the intended audience and motivate them to buy.
The production part of a calendar printing venture starts whenever you hand off all of the photographs, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if you have a selected deadline). For those who anticipate last-minute changes or additions, or if you will be proofing by committee, then it is best to most likely allow a bit of additional time – possibly a month in whole – for production.