In planning any calendar printing undertaking, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not in the long run consumer’s palms earlier than January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s arms near the start of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for the complete challenge.
How are you getting your calendars into the end consumer’s fingers? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you simply need to make sure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it is going to in all probability be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how much further time they are going to want and issue it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for sales is dependent upon your sales technique. Are you selling at a neighborhood festival or other event? If that’s the case, then that provides you a deadline, however understand that you’ll be better off when you can sell at a number of occasions, in case attendance or gross sales at one occasion aren’t what you count on. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If so, you should enable no less than two weeks, and ideally up to four weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you plan to promote, you must be sure you develop and implement a strong marketing plan. Marketing does not have to add to the general length of the calendar venture – you possibly can and may begin advertising and marketing through the planning and production stages of the venture. However, if you happen to wait to start advertising and marketing till you might have the calendars in hand, then you’ll need to permit not less than just a few additional weeks, maybe extra, for your marketing message to succeed in the meant viewers and encourage them to purchase.
The production section of a calendar printing challenge starts if you hand off the entire photos, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner when you’ve got a specific deadline). If you happen to anticipate last-minute changes or additions, or if you can be proofing by committee, then it is best to most likely enable a bit of further time – maybe a month in complete – for manufacturing.