In planning any calendar printing venture, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the end user’s fingers earlier than January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s arms near the beginning of school if it’s going to be useful to them). Working backwards from this absolute deadline can give you a great timeline for all the venture.
How are you getting your calendars into the end person’s arms? Are you giving them away? In that case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you just need to ensure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how much further time they are going to want and factor it in.
If, then again, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for sales is determined by your sales strategy. Are you selling at an area festival or different event? In that case, then that provides you a deadline, but keep in mind that you’ll be higher off if you can promote at a number of occasions, in case attendance or sales at one occasion are not what you anticipate. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you need to allow at least two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
If you print a calendar that you simply plan to sell, it is best to remember to develop and implement a solid marketing plan. Marketing doesn’t have so as to add to the overall length of the calendar undertaking – you may and should start advertising through the planning and manufacturing stages of the venture. However, if you happen to wait to begin advertising and marketing until you’ve gotten the calendars in hand, then you will have to allow at least a few further weeks, possibly extra, on your advertising and marketing message to achieve the meant viewers and motivate them to buy.
The manufacturing part of a calendar printing challenge begins once you hand off all of the photos, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner you probably have a particular deadline). If you happen to anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it’s best to most likely allow a bit further time – perhaps a month in complete – for manufacturing.