In planning any calendar printing venture, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the end person’s arms before January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s palms close to the start of school if it’s going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire mission.
How are you getting your calendars into the tip user’s palms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply must ensure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it is going to probably be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how much additional time they may need and factor it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you want for sales depends on your gross sales strategy. Are you selling at a local competition or different occasion? If so, then that gives you a deadline, but keep in mind that you may be higher off in case you can promote at a number of events, in case attendance or gross sales at one occasion are not what you anticipate. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If so, you must permit at least two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
Should you print a calendar that you just plan to promote, it’s best to make sure to develop and implement a strong advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the overall length of the calendar venture – you can and will begin marketing in the course of the planning and manufacturing stages of the mission. However, when you wait to begin advertising and marketing until you might have the calendars in hand, then you’ll need to allow at least a couple of further weeks, perhaps more, on your advertising message to reach the meant audience and inspire them to buy.
The production part of a calendar printing venture begins while you hand off all of the images, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner you probably have a specific deadline). For those who anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to most likely enable somewhat further time – possibly a month in whole – for production.