In planning any calendar printing challenge, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not ultimately user’s palms earlier than January 1, 2014, they could already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s arms near the beginning of school if it’ll be useful to them). Working backwards from this absolute deadline may give you timeline for the complete challenge.
How are you getting your calendars into the top person’s arms? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you simply must be sure to allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it can in all probability be cheaper and easier for you. Just make sure you discover out from the printer or mailhouse how a lot additional time they’ll need and issue it in.
If, then again, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you want for sales depends on your gross sales technique. Are you selling at a neighborhood competition or different occasion? If that’s the case, then that gives you a deadline, but remember that you’ll be better off if you can promote at multiple events, in case attendance or gross sales at one event will not be what you expect. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. In that case, it’s best to allow at the least two weeks, and ideally up to four weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you simply plan to promote, it’s best to make sure you develop and implement a solid advertising plan. Advertising and marketing does not have to add to the general period of the calendar venture – you’ll be able to and may start advertising during the planning and manufacturing phases of the undertaking. Nevertheless, in case you wait to begin advertising and marketing until you will have the calendars in hand, then you will have to permit no less than just a few further weeks, possibly more, on your advertising message to achieve the meant audience and motivate them to buy.
The manufacturing part of a calendar printing mission starts whenever you hand off all the pictures, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if in case you have a specific deadline). Should you anticipate last-minute modifications or additions, or if you can be proofing by committee, then it’s best to in all probability permit a little extra time – possibly a month in complete – for production.