In planning any calendar printing project, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t in the long run person’s arms before January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s hands close to the beginning of school if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for your entire venture.
How are you getting your calendars into the end user’s arms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just have to ensure you allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to most likely be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how much extra time they’ll want and factor it in.
If, on the other hand, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you need for sales will depend on your sales technique. Are you selling at a local festival or different occasion? In that case, then that gives you a deadline, but remember that you may be higher off should you can promote at multiple occasions, in case attendance or gross sales at one occasion will not be what you count on. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. In that case, it is best to allow at least two weeks, and ideally as much as 4 weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to sell, it is best to remember to develop and implement a stable advertising and marketing plan. Marketing does not have to add to the overall length of the calendar venture – you possibly can and may begin marketing throughout the planning and production stages of the project. Nonetheless, when you wait to begin advertising and marketing till you’ve got the calendars in hand, then you will have to permit no less than just a few additional weeks, possibly more, in your advertising message to succeed in the supposed audience and inspire them to purchase.
The production phase of a calendar printing project starts whenever you hand off the entire images, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner if you have a selected deadline). If you happen to anticipate last-minute modifications or additions, or if you may be proofing by committee, then it is best to most likely allow a little bit extra time – possibly a month in total – for manufacturing.