In planning any calendar printing project, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the long run person’s hands before January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s fingers close to the beginning of college if it is going to be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for the whole undertaking.
How are you getting your calendars into the top user’s hands? Are you giving them away? If so, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just have to ensure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to probably be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how a lot further time they are going to want and issue it in.
If, then again, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you need for gross sales is dependent upon your sales technique. Are you selling at an area pageant or different occasion? If so, then that provides you a deadline, however take into account that you’ll be higher off in the event you can sell at a number of events, in case attendance or gross sales at one occasion are not what you expect. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. In that case, it’s best to allow a minimum of two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
When you print a calendar that you simply plan to sell, you should you’ll want to develop and implement a strong marketing plan. Advertising doesn’t have so as to add to the overall duration of the calendar challenge – you’ll be able to and will begin advertising during the planning and manufacturing levels of the challenge. Nevertheless, in the event you wait to start out marketing till you may have the calendars in hand, then you’ll need to permit a minimum of a couple of additional weeks, maybe extra, to your advertising message to achieve the supposed audience and encourage them to purchase.
The production phase of a calendar printing mission starts while you hand off the entire photographs, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner you probably have a specific deadline). If you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to most likely permit somewhat further time – possibly a month in whole – for production.