In planning any calendar printing undertaking, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be in the long run consumer’s hands earlier than January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s arms close to the start of school if it is going to be useful to them). Working backwards from this absolute deadline can give you a superb timeline for your entire undertaking.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you might be mailing them out to your clients or members; in that case you simply have to be sure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it will most likely be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how much extra time they’ll need and issue it in.
If, alternatively, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you need for sales depends on your gross sales technique. Are you selling at an area competition or different event? If that’s the case, then that gives you a deadline, however remember that you will be higher off if you can sell at multiple occasions, in case attendance or sales at one occasion should not what you count on. Or maybe you are having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you need to enable a minimum of two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
For those who print a calendar that you simply plan to promote, it’s best to you should definitely develop and implement a stable advertising plan. Advertising and marketing doesn’t have to add to the general duration of the calendar challenge – you possibly can and may begin advertising and marketing in the course of the planning and manufacturing phases of the project. Nevertheless, when you wait to start advertising and marketing until you will have the calendars in hand, then you have to to permit a minimum of a couple of further weeks, maybe extra, in your advertising message to reach the meant audience and inspire them to purchase.
The production phase of a calendar printing challenge starts while you hand off the entire pictures, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner if in case you have a specific deadline). If you anticipate last-minute changes or additions, or if you can be proofing by committee, then it is best to probably enable a little bit additional time – maybe a month in total – for production.