In planning any calendar printing mission, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the long run user’s hands earlier than January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s fingers near the start of college if it will be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for the whole mission.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If so, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply must be sure to enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it is going to most likely be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot further time they may need and factor it in.
If, however, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you need for gross sales will depend on your gross sales strategy. Are you promoting at an area festival or different event? In that case, then that offers you a deadline, but take into account that you’ll be higher off in the event you can sell at a number of occasions, in case attendance or gross sales at one event usually are not what you expect. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If so, you need to allow not less than two weeks, and preferably up to four weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
When you print a calendar that you plan to sell, it is best to you’ll want to develop and implement a solid advertising plan. Marketing does not have to add to the overall length of the calendar mission – you’ll be able to and should start advertising during the planning and manufacturing stages of the project. However, when you wait to start advertising till you will have the calendars in hand, then you will need to permit not less than just a few extra weeks, possibly extra, in your marketing message to succeed in the meant audience and encourage them to purchase.
The production part of a calendar printing challenge begins once you hand off all the pictures, text, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner when you have a selected deadline). When you anticipate last-minute changes or additions, or if you may be proofing by committee, then you need to probably enable just a little extra time – possibly a month in whole – for production.