In planning any calendar printing mission, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t ultimately person’s fingers before January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s arms close to the beginning of school if it will be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for your entire mission.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If so, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you simply have to be sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it would in all probability be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how much additional time they will need and issue it in.
If, however, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for sales depends on your sales technique. Are you selling at a neighborhood pageant or different event? In that case, then that gives you a deadline, but take into account that you’ll be higher off when you can promote at multiple occasions, in case attendance or sales at one occasion will not be what you anticipate. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it’s best to enable at the very least two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
When you print a calendar that you just plan to promote, you should be sure you develop and implement a strong advertising and marketing plan. Marketing doesn’t have so as to add to the general period of the calendar undertaking – you can and should start advertising through the planning and manufacturing phases of the undertaking. However, if you happen to wait to start advertising till you’ve the calendars in hand, then you will have to permit no less than a few extra weeks, possibly more, to your marketing message to achieve the meant audience and inspire them to purchase.
The production phase of a calendar printing venture starts if you hand off the entire photographs, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you have a specific deadline). In case you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then it’s best to most likely enable just a little additional time – maybe a month in complete – for manufacturing.