In planning any calendar printing undertaking, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the long run user’s palms earlier than January 1, 2014, they could already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s palms close to the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline can give you timeline for the complete venture.
How are you getting your calendars into the top consumer’s palms? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you simply must be sure to enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it should in all probability be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how much additional time they’ll need and issue it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you want for sales will depend on your sales technique. Are you promoting at a neighborhood pageant or different event? If so, then that offers you a deadline, but take into account that you will be higher off if you can sell at a number of events, in case attendance or gross sales at one occasion usually are not what you anticipate. Or possibly you’re having volunteers sell calendars to family and friends or door-to-door. If so, it’s best to enable at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
When you print a calendar that you plan to sell, you should remember to develop and implement a stable advertising plan. Advertising and marketing does not have to add to the general period of the calendar challenge – you possibly can and should start advertising and marketing during the planning and production stages of the undertaking. Nonetheless, should you wait to start out advertising and marketing till you could have the calendars in hand, then you have to to allow no less than a couple of additional weeks, possibly more, in your marketing message to reach the intended viewers and encourage them to purchase.
The manufacturing section of a calendar printing venture begins whenever you hand off the entire photographs, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if you have a specific deadline). When you anticipate last-minute modifications or additions, or if you will be proofing by committee, then you need to most likely allow a bit of further time – perhaps a month in complete – for production.