In planning any calendar printing mission, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be in the long run person’s arms before January 1, 2014, they might have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s fingers close to the start of school if it’ll be useful to them). Working backwards from this absolute deadline can give you a superb timeline for the complete mission.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If so, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you simply have to make sure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, however, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for gross sales is dependent upon your gross sales technique. Are you promoting at a local pageant or different occasion? In that case, then that gives you a deadline, however needless to say you will be higher off in the event you can sell at multiple occasions, in case attendance or gross sales at one occasion usually are not what you anticipate. Or maybe you’re having volunteers promote calendars to friends and family or door-to-door. In that case, you must allow at the least two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
When you print a calendar that you just plan to promote, it’s best to you’ll want to develop and implement a stable marketing plan. Advertising and marketing does not have to add to the general duration of the calendar challenge – you possibly can and may start marketing through the planning and production phases of the undertaking. Nevertheless, when you wait to begin marketing until you’ve the calendars in hand, then you will have to allow not less than a number of further weeks, possibly extra, on your advertising and marketing message to achieve the supposed audience and inspire them to buy.
The production phase of a calendar printing challenge begins once you hand off all of the photographs, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner when you’ve got a specific deadline). If you anticipate last-minute changes or additions, or if you can be proofing by committee, then you should in all probability enable a little extra time – possibly a month in complete – for production.