In planning any calendar printing challenge, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be ultimately consumer’s hands before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s hands close to the start of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for the whole venture.
How are you getting your calendars into the end person’s hands? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you just need to be sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it can in all probability be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how much additional time they’ll want and issue it in.
If, then again, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for sales depends upon your sales technique. Are you selling at an area festival or different event? In that case, then that offers you a deadline, however take into account that you’ll be higher off for those who can promote at multiple occasions, in case attendance or sales at one event aren’t what you anticipate. Or possibly you’re having volunteers sell calendars to friends and family or door-to-door. In that case, you must allow no less than two weeks, and preferably up to four weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you simply plan to promote, you need to be sure you develop and implement a solid advertising and marketing plan. Advertising does not have to add to the overall period of the calendar venture – you can and may begin advertising during the planning and production stages of the project. Nevertheless, if you happen to wait to start advertising until you have got the calendars in hand, then you will want to permit at the very least a number of further weeks, maybe extra, in your advertising message to reach the intended viewers and motivate them to purchase.
The manufacturing part of a calendar printing undertaking starts while you hand off all the pictures, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner if you have a particular deadline). When you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you should in all probability allow slightly further time – perhaps a month in total – for manufacturing.