In planning any calendar printing undertaking, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the long run user’s palms earlier than January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s arms near the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for all the undertaking.
How are you getting your calendars into the top consumer’s fingers? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you simply need to be sure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it would probably be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much extra time they’ll want and issue it in.
If, on the other hand, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you want for sales depends on your gross sales strategy. Are you promoting at an area pageant or other event? If so, then that provides you a deadline, but take into account that you may be higher off in the event you can promote at multiple occasions, in case attendance or gross sales at one occasion should not what you expect. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you need to allow at the least two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
When you print a calendar that you plan to sell, you should make sure to develop and implement a solid marketing plan. Advertising and marketing doesn’t have so as to add to the overall duration of the calendar mission – you’ll be able to and will begin advertising and marketing in the course of the planning and manufacturing levels of the project. However, if you wait to begin advertising until you have got the calendars in hand, then you will have to permit at the very least a number of additional weeks, possibly extra, for your advertising message to succeed in the intended viewers and motivate them to buy.
The production phase of a calendar printing venture starts when you hand off the entire pictures, text, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (generally sooner you probably have a specific deadline). In case you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it’s best to most likely allow somewhat extra time – maybe a month in complete – for manufacturing.