In planning any calendar printing undertaking, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t ultimately consumer’s hands earlier than January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s hands close to the beginning of school if it’ll be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for your entire mission.
How are you getting your calendars into the end person’s palms? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just have to ensure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to most likely be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how much additional time they will want and factor it in.
If, on the other hand, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you need for gross sales depends upon your gross sales technique. Are you selling at a neighborhood festival or other occasion? In that case, then that offers you a deadline, but understand that you’ll be higher off should you can promote at multiple occasions, in case attendance or gross sales at one occasion aren’t what you expect. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must allow at the very least two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
When you print a calendar that you simply plan to promote, you should you should definitely develop and implement a stable advertising plan. Advertising and marketing does not have to add to the overall period of the calendar undertaking – you can and may start advertising in the course of the planning and production levels of the venture. Nonetheless, should you wait to begin marketing until you may have the calendars in hand, then you will want to permit not less than a number of extra weeks, maybe extra, on your advertising message to succeed in the intended audience and motivate them to buy.
The manufacturing part of a calendar printing venture starts while you hand off all of the images, text, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner when you have a particular deadline). For those who anticipate last-minute modifications or additions, or if you may be proofing by committee, then you must most likely enable a little extra time – perhaps a month in whole – for production.