In planning any calendar printing project, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be in the end person’s arms before January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s arms close to the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for your complete venture.
How are you getting your calendars into the top user’s arms? Are you giving them away? In that case, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you just must be sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it would probably be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how a lot additional time they will need and factor it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for gross sales depends on your gross sales technique. Are you selling at a local competition or different occasion? If that’s the case, then that provides you a deadline, but remember that you will be better off in the event you can promote at a number of events, in case attendance or gross sales at one event will not be what you anticipate. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If so, you must permit no less than two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you plan to promote, it’s best to make sure to develop and implement a strong advertising and marketing plan. Marketing does not have so as to add to the overall length of the calendar challenge – you’ll be able to and may begin marketing during the planning and production stages of the project. Nevertheless, should you wait to start advertising till you might have the calendars in hand, then you will need to permit not less than a couple of further weeks, possibly more, on your marketing message to reach the meant viewers and inspire them to purchase.
The production section of a calendar printing project starts while you hand off all of the photographs, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner if in case you have a selected deadline). When you anticipate last-minute changes or additions, or if you may be proofing by committee, then you should probably enable a little bit extra time – possibly a month in total – for production.