In planning any calendar printing mission, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the long run person’s fingers before January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s palms near the start of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can give you a great timeline for the entire project.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply have to be sure to allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it is going to probably be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how much extra time they are going to want and issue it in.
If, on the other hand, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you want for gross sales is dependent upon your sales technique. Are you selling at a local competition or other occasion? In that case, then that offers you a deadline, however remember the fact that you will be better off in the event you can promote at multiple events, in case attendance or gross sales at one occasion aren’t what you count on. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. If so, it is best to allow not less than two weeks, and ideally as much as 4 weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you plan to sell, it’s best to you’ll want to develop and implement a strong advertising plan. Advertising does not have to add to the general length of the calendar challenge – you possibly can and should start marketing throughout the planning and manufacturing stages of the undertaking. Nevertheless, should you wait to start marketing till you might have the calendars in hand, then you will have to allow at the very least a few additional weeks, possibly more, on your advertising message to achieve the supposed viewers and inspire them to purchase.
The production phase of a calendar printing project begins whenever you hand off the entire pictures, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if you have a specific deadline). Should you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you need to most likely allow slightly further time – maybe a month in whole – for production.