In planning any calendar printing venture, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the end consumer’s hands earlier than January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s fingers near the beginning of school if it will be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for your entire project.
How are you getting your calendars into the top user’s fingers? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you simply must be sure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it should probably be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot further time they are going to want and issue it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you need for sales depends on your gross sales strategy. Are you promoting at an area festival or different occasion? If that’s the case, then that offers you a deadline, but take into account that you’ll be higher off in case you can sell at multiple events, in case attendance or gross sales at one occasion aren’t what you expect. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it is best to permit at the very least two weeks, and ideally as much as four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you just plan to sell, you should you’ll want to develop and implement a strong advertising and marketing plan. Advertising and marketing doesn’t have to add to the general duration of the calendar challenge – you’ll be able to and will begin marketing throughout the planning and manufacturing stages of the challenge. However, in case you wait to begin advertising till you will have the calendars in hand, then you have to to allow a minimum of a few extra weeks, perhaps more, on your advertising and marketing message to reach the meant audience and inspire them to purchase.
The manufacturing part of a calendar printing project starts while you hand off all of the images, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner you probably have a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you can be proofing by committee, then you should most likely allow a little bit further time – maybe a month in complete – for production.