In planning any calendar printing project, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the end consumer’s arms earlier than January 1, 2014, they could have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s fingers near the beginning of faculty if it is going to be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the whole undertaking.
How are you getting your calendars into the top person’s palms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just need to make sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it would in all probability be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how much extra time they are going to need and issue it in.
If, however, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for gross sales depends upon your gross sales strategy. Are you promoting at an area pageant or other event? In that case, then that provides you a deadline, however remember the fact that you may be higher off should you can sell at a number of occasions, in case attendance or sales at one event are usually not what you expect. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. In that case, it’s best to allow a minimum of two weeks, and preferably as much as four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you plan to promote, it is best to you’ll want to develop and implement a solid marketing plan. Marketing doesn’t have so as to add to the overall length of the calendar venture – you possibly can and may begin advertising and marketing throughout the planning and manufacturing levels of the undertaking. Nonetheless, if you wait to begin advertising and marketing until you will have the calendars in hand, then you will have to permit at the very least a number of additional weeks, possibly extra, on your marketing message to succeed in the supposed viewers and encourage them to buy.
The production part of a calendar printing venture starts whenever you hand off all the photographs, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner when you’ve got a particular deadline). For those who anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you need to most likely enable a bit extra time – perhaps a month in total – for production.