In planning any calendar printing mission, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the long run person’s arms earlier than January 1, 2014, they could already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s arms close to the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline may give you an excellent timeline for all the mission.
How are you getting your calendars into the tip user’s hands? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you simply need to be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it’ll most likely be cheaper and easier for you. Simply be sure you find out from the printer or mailhouse how a lot additional time they may need and factor it in.
If, alternatively, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you need for sales will depend on your gross sales strategy. Are you selling at a neighborhood festival or different occasion? In that case, then that provides you a deadline, however keep in mind that you’ll be better off if you happen to can sell at a number of events, in case attendance or gross sales at one occasion are usually not what you count on. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you need to permit no less than two weeks, and preferably up to 4 weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you plan to promote, you need to you’ll want to develop and implement a stable advertising plan. Advertising doesn’t have so as to add to the general duration of the calendar project – you possibly can and may start marketing through the planning and production phases of the mission. However, should you wait to start out marketing till you will have the calendars in hand, then you will want to allow no less than a few additional weeks, possibly more, in your marketing message to reach the supposed viewers and encourage them to buy.
The production part of a calendar printing venture starts while you hand off the entire photographs, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner when you have a selected deadline). For those who anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you should probably enable a little bit extra time – perhaps a month in total – for manufacturing.