In planning any calendar printing project, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the end user’s arms earlier than January 1, 2014, they might have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s hands close to the start of school if it’ll be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for all the venture.
How are you getting your calendars into the top user’s arms? Are you giving them away? In that case, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you just have to make sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how much extra time they’ll need and issue it in.
If, however, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you want for gross sales relies on your gross sales technique. Are you promoting at an area pageant or other event? If so, then that provides you a deadline, however remember that you may be better off in the event you can sell at a number of events, in case attendance or gross sales at one occasion are not what you anticipate. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. In that case, it’s best to permit at the least two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you just plan to sell, it is best to be sure you develop and implement a stable marketing plan. Advertising does not have so as to add to the general length of the calendar project – you may and may begin marketing through the planning and production levels of the venture. Nonetheless, in the event you wait to start advertising and marketing till you will have the calendars in hand, then you will need to allow at least a number of extra weeks, possibly extra, for your advertising and marketing message to succeed in the meant viewers and inspire them to buy.
The production phase of a calendar printing project begins whenever you hand off the entire photos, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if in case you have a specific deadline). For those who anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you should probably permit somewhat additional time – possibly a month in total – for production.