In planning any calendar printing mission, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the end person’s fingers earlier than January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s fingers close to the beginning of faculty if it’s going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for the whole mission.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your customers or members; in that case you just need to ensure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to probably be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how a lot further time they will need and factor it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you need for gross sales relies on your gross sales strategy. Are you selling at a local competition or different event? In that case, then that offers you a deadline, however needless to say you will be higher off in the event you can promote at multiple occasions, in case attendance or gross sales at one event usually are not what you expect. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it’s best to enable at the very least two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
If you print a calendar that you plan to sell, it’s best to be sure you develop and implement a solid advertising plan. Marketing doesn’t have to add to the overall period of the calendar challenge – you may and should start marketing in the course of the planning and manufacturing levels of the undertaking. Nonetheless, should you wait to begin marketing till you’ve the calendars in hand, then you will want to allow at the very least a number of further weeks, possibly more, to your advertising and marketing message to succeed in the intended viewers and inspire them to purchase.
The production part of a calendar printing mission begins if you hand off the entire photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (generally sooner if you have a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you will be proofing by committee, then it’s best to in all probability allow slightly further time – maybe a month in total – for manufacturing.